ASHOK KURIEN – DYSLEXIC ACHIEVER

The oft-repeated principle, “Failures are stepping stone of success,” gets validated number of times when we look into histories. To further fortify the Universal Principle, we look into a life of man, who endured failures with determination all his young age to taste the sweet of success at later age. His failures which knock down him are listed below,

1. His educated mother was a teacher and the Head of the English Department of Bombay University, but, he was inept to even step up just one step higher from the lowest grade in his class.

2. His neural muscles couldn't understand simple arithmetic and he often made mistakes in simple spellings. He was not able to comprehend complex scientific concepts, principles and remember long numbers.

3. He repeatedly faced corporal punishments in his classes, at home, and even within his peer group leader, perfects. He was criticised dumb, stupid, useless, worthless, waste, etc, which killed his motivation to ashes.

4. Failing in his Seventh and Ninth grade, made him to study with comparatively younger students. Continuous abuses and punishments made him a rebel, aggressive and addict to alcohol and drugs. He was even placed behind bars for his negative social relationship.

5. In college, he was not able clear even single semester without bunch of arrears. So, he was able to graduate only at the age of 27.

6. In professional circles, he was not able to assimilate various marketing strategies discussed by his colleagues. So, they dumped down him as "useless and worthless," killing up his spirits.

With such negative profile, depressive experiences at his back of his definition, Mr. Ashok Kurien, now at the age of Sixties, is the founder of famous Advertising company, Ambience (famous for its Ad campaigns, like Thumps Up “Taste the Thunder”, Lakme, etc.). He was the co-founder India’s first private television entertainment channel, Zee TV. He was the motivating force behind the success of Playwin, India’s first online lottery and soul behind popular DishTV service.

How the phoenix, Mr. Ashok Kurien, was able to surge from the ‘ashes of criticisms’ to the ‘riches of achievements.’ The secret of success was due his attitude to configure his negatives into his strengths, which unfurl successes and riches. His stepping stones of success are listed below,

1. Though termed incompetent in terms of contemporary educational system, he was able to recognise and focus on his strength without caring his criticised weakness. His aggressive nature and acuity in sports made him the Gym captain, the boxing captain and the sports captain within his school sports circle. This sportive attitude helped him to look all failures and criticisms as challenges.

2. Before earning his degree, he performed several mundane jobs which helped him to understand the basic marketing tactics within various strata of consumer levels, from bottom poor households to rich industrial houses.

3. Understanding his impotence in learning complex concepts, he designed strategies to disintegrate complex terms into simple notions. For instance, he developed a strategy of clearing one or two papers in a semester in college examinations rather than facing all papers in a time through his “Break-it-down” strategy. He began to understand slowly his creative or lateral thinking abilities, which rarely endowed in other people. Rather than caught with his negativities, he was able to mull over his strengths.

4. With his knowledge of marketing behaviours, his “Out-of-Box” creative thinking, and “Break-it-down” strategies, he was able to provide solutions to various problematic phenomenons, with simple, creative and original solutions, which were rarely provided by others.

5. He recognised Partnership or Team Work. He never did anything alone, he performed task only with his partners. He believed that “If your partner’s strengths are your weaknesses and if your partner’s weaknesses are your strengths, then you have a team that is extremely powerful because there is no conflict or differences.”

Dare to face his negatives, critics, and failures, Mr. Ashok Kurien, after his unprecedented success, was identified as “Dyslexic” or “Learning Disability” by an expert in ‘Learning Disability.’ Thanked for delayed identification of his weakness, he replied enthusiastically, “All the drive to succeed in my life would have dried up, if I had known about the disability early in my life. Thank God! I owe all my success to my Dyslexia.”